Teaching Sales Pros How to Master Mindset and
Excel in Relationship-Driven Selling

HI THERE!

I’m Denise Bongiovanni, the founder of the Sales Mindset Lab.

I help seasoned sales professionals master the mental game of selling. The best salespeople don’t just push products; instead, they build trust, reduce friction, and create relationships that keep customers coming back and referring others. Through mindset training and strategic coaching, we turn great reps into the obvious choice for their customers.

Ready to elevate your team’s approach?

At SML, we’re dedicated to helping our clients unlock their full potential and drive maximum sales.

Presence

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Resilience

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Connection

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Presence · Resilience · Connection ·

Stuff They Don’t Teach You in Sales Training

Fresh from LinkedIn: insights on mindset, strategy, and the human side of sales.